Cardinal ranking

Define preference ratios for attribute levels

For example for the “price” attribute: the change from 3700 € to 3100 € is 0.4 to 0.6 times more important than the change from 37000 € to 27000 €.

Note:

• Cardinal ranking is not  necessarily required

• You can choose different  elicitation styles

Previous slide

Next slide

Back to first slide

View graphic version