Estimating value functions for the attributes

To improve the quality of the preference estimates

• if possible, use several value measurement techniques

• iterate until satisfactory values are reached

Possible value measurement techniques

Several*

• Difference standard sequence

• Selection of functional form

• Direct rating

• Bisection

• Ratio estimation

• Category estimation

• AHP

In the following, examples of the useof the value measurement techniques are shown.

Single attribute value function elicitation

DR = Direct rating

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